What do social media have to have to do with SEO? MWI gets these kinds of information from prospective and current clients. While social media has become an increasing marketing channel in recent times, many companies have not yet started to benefit from the potential of it. This is especially important if you are investing in search engine optimization. Although the benefits of social media may not seem immediately apparent, they are essential for SEO support. Of the many reasons you should think about the use of social media in your online strategy, Перейти на сайт Ggeek.ru here are 5 advantages of it to SEO.
1.) Social Media Signals
It’s no secret that Google, Bing and other major search engines are using online dialogue as part of their ranking algorithms for some period of time. Social engagement occurs when people comment, like on, share or tweet about an article. A piece of content with more social engagements will show higher social signals. Search engines evaluate these social signals, and consider it an indicator of quality when ranking the content. This is a method for search engines to decide what content people consider to be most valuable and also what they consider to be good quality. Content can be instantly indexed when it’s getting a lot of social engagement.
2.) Link Building
The days of going out and asking for websites to link to yours. In the wake of Google’s Panda and Penguin algorithms SEOs have to build links by hand by creating high-quality content that is worthy of linking. How do you reach out to websites that will link to your site, if you ask them directly, which would be thought to be “unnatural”? Social media is the answer. Social media allows you to share your content with interested audiences who might be willing to link to it should it be worth linking to. Those people will also share your content with their network, further increasing the influence of your content.
3.) Content Amplification
No matter how top-quality the content you publish, it’s unlikely to be popular without amplification. Marketing via email can be a great way of amplifying the content you create, but it won’t reach those in your marketing list. You can reach new audiences via social media. If you post your content to your followers, they will also share it with their personal followings when they find it useful. Then those people will share it with their following, further increasing your reach. In return, you gain an abundance of relevant traffic such as inbound links, branding awareness and social signals – all of which are utilized by search engines to assess the quality of your content.
content amplification lifecycle
4) Brand Awareness and Signals
Brand identity and awareness can tell search engines an awful lot about the overall quality of your site and the extent to which it can be believed to be in its ranking algorithms. Apart from boosting the quality of your content social media also aids in build brand awareness. This is what Google refers to as co-citation. Making these co-citations with social media will help improve Google’s trust in your company web page and also assist with branded search queries.
5.) Social Indexing
Search engines have been indexing social media profiles since a while and this means that they show up in results pages for search engines. This lets your company’s brand appear in search results for brand-related queries, which aren’t restricted to your website. But there’s more than that. Individual tweets on Twitter were at one time indexed and displayed in search results as well giving another opportunity to get your content noticed in the search results. The program was only temporary, however, and Google shut it down after few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.