What does social media have to relate to SEO? MWI receives this information a lot from both current and potential clients. Social media is a fast expanding marketing channel that many companies have only just begun to take advantage of over the past few years, however it’s essential to utilize it – especially if you’re investing resources into SEO. Setting up and managing social media accounts are extremely important to assist in SEO initiatives, but their benefits aren’t immediately evident. Here are five reasons why social media is crucial for SEO.
1.) Social Media Signals
It’s no secret that Google, Bing and other major search engines have been using online conversations as part of their ranking algorithms for some time now. Social engagement occurs when users like, share on, share or tweet on a piece of content. The more social interactions a piece of content gets, the greater social signals you can build for your website. Search engines measure these social signals and use it as an indicator of quality when ranking the content. It’s a way of evaluating what content people find useful over what their automated algorithm determines to be of high quality. Content can be instantly indexed if it’s receiving a lot of social interactions.
2) Link Building
There are no more days of going out and asking for websites to link to your site. Google’s Panda/Penguin algorithms have compelled SEOs to link build the traditional way: create top-quality content that’s relevant. How do you reach out to websites which are willing to hyperlink to your content, if the request is considered “unnatural”? Social media can help. Social media can help you put your content in front of the right people, who could be influenced to link to it if it’s worth linking to. They will also share your content with others increasing your influence.
3.) Content Amplification
The quality of your content is, it’s not going to achieve much success unless you amplify it. Sure, email marketing is an excellent way to increase the reach of your content, but it can only reach the people in your database of marketing. Social media allows you to connect with new audiences through your content. When you share your content, your followers will also connect with their friends in the event that they find it helpful. These people will then recommend your content to their followers, which will increase your reach. You will also gain relevant traffic through inbound linking social signals, inbound linking, and brand recognition and can be utilized by search engines to make quality evaluation.
content amplification lifecycle
4) Brand Awareness & Signals
Search engines use brand reputation and image to assess the quality of your site and how reliable it ought to be for their ranking algorithms. Social media can help build brand recognition and boosts the visibility of the content you publish. This is what Google refers to as co-citation. These co-citations are built via social media in order to increase Google’s trust and assist with branded searches.
5) Social Indexing
Since search engines are able to index social media profiles which means they show in search results pages. This allows your company to be displayed in search results for branded search queries , which is more than just your own website. This gets more effective. Individual tweets from Twitter were once indexed and included in the search results. This allowed your website to rank higher in the results of a search. It was only temporary for a few months, until Google decided to discontinue the service, and it’s still in place. Google will once again show tweets in search results, Empiricaltherapeutics.com/index.php/5_Reasons_Social_Media_Is_Essential_For_SEO so it’s important to leverage it for getting your content ranked.