What do social media platforms have to offer SEO? At MWI we hear lots of questions from our customers who are currently or are considering becoming clients. Social media is a fast expanding channel of marketing that many businesses have only recently begun using in the past few years. However, it’s essential to utilize it when you’re investing resources in SEO. While the benefits of using social media may not seem immediately apparent, they are crucial for SEO aid. Of the many reasons to think about social media as part of your overall strategy to be online There are five main reasons why it’s crucial for SEO.
1.) Social Media Signals
It’s not a secret that Google, Bing and other major search engines have been using online dialogue as part of their ranking algorithms for a long period of time. When people share content via Twitter, Facebook, comment or share an article that is known as a social engagement. The more social engagements your content gets, the greater social signals you can build for your website. Search engines measure these social signals, and then use them as an element of quality when evaluating content. This is a way for Www.stwx.net/home.php?mod=space&uid=2925001&do=profile&from=space search engines to know what content people consider to be most valuable and what their algorithm deems high-quality. If something is receiving lots of social shares the content can be classified.
2.) Link Building
It’s past the time that you could solicit links from other websites. With the advent of Google’s Panda and Penguin algorithms, SEOs are forced to build links the old fashioned way – create high quality content that is link-worthy. But how do you reach sites who are willing to link to your content if asking them directly is considered an “unnatural” link building technique? Social media is your answer. Social media can help you place your content in front of the right people, who could be attracted to link to it should it be worthy of linking to. People who be able to share your content with other people, increasing your influence.
3) Content Amplification
No matter how top-quality your content is, it’s not going to be popular in the absence of amplifying it. Marketing via email can be a great way of amplifying content but it will only get to those on your marketing list. The possibility of reaching new audiences is through social media. When you share your content, the people who follow you will connect with their friends if they find it useful. This will allow them to recommend your content to their followers, increasing your reach. In addition, you’ll gain relevant traffic, inbound linking as well as social signals and brand awareness All of which can be utilized by search engines to make quality determination.
content amplification lifecycle
4) Brand Communication and Awareness
Brand recognition and brand identity can inform search engines a lot about the quality of your site and the extent to which it can be believed to be in its ranking algorithms. Social media can help build brand awareness and increases the quality of the quality of your content. This is what Google calls a co-citation. These co-citations can be developed through social media to improve Google’s trust and help with brand-name searches.
5) Social Indexing
Search engines have been indexing social media accounts for some time now which means that they appear in results pages for search engines. This allows your brand to be listed in search results on search queries that are branded and not restricted to your website. It’s even better. Individual tweets from Twitter were once indexed and were displayed in search results. This allowed your content to rank higher on searches. The program was only temporary, however the deal was ended when Google shut it down after few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.