What do social media platforms provide in terms of SEO? At MWI we hear this a lot from customers who are currently or are considering becoming clients. Social media is rapidly growing marketing channel that most businesses have only begun to take advantage of over the last few years. However, it’s essential to utilize it when you’re investing resources in search engine optimization. Although the benefits of social media may not be immediately obvious, they are vital for SEO support. Here are five reasons social media is vital to SEO.
1.) Social Media Signals
It’s no secret that Google, Bing and other major search engines are using online dialogue in their ranking algorithms for quite some time now. Whenever people tweet, like or comment on an article it is referred to as a social engagement. Content with more social engagements will have more social signals. These social signals are used by search engines to determine the quality of the content. It’s a method of determining what content is popular with users over what their algorithm decides is of high quality. A piece of content could be immediately indexed when it’s getting a lot of engagement on social media.
2) Link Building
There are no more days of going out and soliciting websites to link to yours. Google’s Panda/Penguin algorithms have compelled SEOs to link build by using the traditional method of creating good quality content that is pertinent. What is the best way to reach websites who are willing to link to your content, if they are considered “unnatural”? Social media can help. Social media allows you to share your content with people who are willing to link to your content, should it be worth linking to. These people may also be able to share your content with their networks and increase the reach of your content.
3) Content Amplification
The quality of the content you publish, it’s not going to gain traction without amplification. Sure, email marketing can be a great way to amplify the content, but it’ll only be able to reach people who are in your marketing database. Social media lets you reach new audiences with your content. After you have shared your content, the people who follow you will also be able to share it with their followers should they find it valuable. This will allow them to promote your content to their followers, which will increase your reach. In return, you gain a lot of relevant traffic such as inbound links, social signals and brand awareness All of these are used by search engines in determining the quality of your content.
content amplification lifecycle
4) Brand Awareness and Signals
Brand recognition and brand identity can tell search engines an awful lot about the overall quality of your site and how much it is considered reliable in their ranking algorithms. In addition to boosting your content, social media also helps increase brand recognition. This is what Google refers to as co-citation. Building these co-citations through social media can boost Google’s trust and confidence in your site, as well as aiding with search queries that are personalized.
5) Social Indexing
Since search engines index social media profiles which means they show as search results. This lets your company’s brand show up in search results for Zoomwiki.blitwise.com/index.php/Five_Reasons_Social_Media_Is_Important_For_SEO branded queries that are not only restricted to your business’s website. But it gets even better than that. Individual tweets from Twitter were once indexed and were displayed in the search results. This allowed your website to be more prominent in the results of a search. However, it was only temporary, and Google removed it after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.