What does social media have to in relation to SEO? At MWI, we get lots of questions from our the current and potential clients. Social media is an incredibly expanding channel of marketing that many businesses have only begun making use of in the last couple of years, yet it’s very important to leverage – especially if you’re investing efforts in SEO. The creation and management of social media accounts are extremely crucial to support SEO efforts, although the benefits are not immediately obvious. Here are five reasons why social media is vital to SEO.
1) Social Media Signals
It’s not difficult to see that Google, Bing, and other search engines rely on online conversations as part of their ranking algorithms. Social engagement occurs when users like, share or share tweets about an article. A piece of content with more social engagements will show higher social signals. Search engines measure these social signals and use it as an indicator of quality when ranking the content. It’s a method of determining the quality of content that people are able to use in comparison to what their algorithm determines to be good quality. A piece of content could be instantly indexed when it’s getting a lot of social interactions.
2) Link Building
It’s long gone of soliciting websites to link to yours. Since the introduction of Google’s Panda and Penguin algorithms, SEOs are forced to do link building the old fashioned way and create content of high-quality that is worthy of linking. But how do you reach sites who are willing to link to your content , if asking them directly is thought to be an “unnatural” link building practice? Social media can help. Social media allows you to expose your content to of relevant audiences that may be convinced to link to it if it’s worth linking to. These users will then share your content with others increasing your influence.
3) Content Amplification
You can create all the top-quality content you like but it’s not going to gain significant traction without the aid of amplification. Marketing via email is an effective method to increase the reach of your content but it will only be able to reach the people on your list of marketing contacts. Social media lets you increase the reach of your content. Once you share your content, those who follow you will also connect with their friends should they find it valuable. They will then share it with their following and increase your reach. In return, you will gain lots of relevant traffic, inbound links, brand recognition and social signals These are all utilized by search engines to judge the quality of your content.
content amplification lifecycle
4.) Brand Awareness & Signals
Search engines can use brand name and reputation to determine the credibility of your website and Firmidablewiki.com/index.php/5_Reasons_Why_Social_Media_Is_Essential_For_SEO how trustworthy it must be within their ranking algorithms. Social media aids in building brand awareness and increases the quality of the content you publish. Google calls this co-citation. Co-citations can be created via social media in order to increase Google’s trust and help with the search engine’s branded searches.
5) Social Indexing
Since search engines index social media accounts and display them as search results. This enables your brand to be displayed in search results for branded search queries , which is more than just your company website. But it gets even better than that. Individual tweets from Twitter were once indexed and were displayed in search results. This allowed your website to be more prominent in the results of a search. This was just temporary for a couple of months until Google took the decision to end it up until now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.