What does social media provide in terms of SEO? At MWI we hear lots of questions from our potential and current clients. Social media is a fast growing marketing channel that most companies have only just begun to take advantage of over the past few years, but it’s crucial to make use of when you’re investing resources into search engine optimization. While the advantages of social media may not seem immediately apparent, they are crucial for SEO support. Out of the numerous reasons why you should consider the use of social media in your overall strategy to be online Here are five reasons why it’s crucial for SEO.
1.) Social Media Signals
It’s not a secret that Google, Bing, and other search engines utilize online dialogue in their algorithm for ranking. When people share content via Twitter, Facebook, comment or share the content they like it is referred to as a social engagement. Content that has the highest number of social engagements will have more social signals. Search engines measure the social signals they receive, and then use them as a quality factor when ranking content. It’s a way to determine what content is popular with users and what their algorithm decides is top-quality. A piece of content can be instantly indexed whenever it’s attracting a significant amount of engagement on social media.
2.) Link Building
There are no more days of going out and soliciting websites to add links to your site. Google’s Panda/Penguin algorithms are forcing SEOs to link build the traditional way: create quality content that is relevant. How do you get in touch with websites willing to link to your content if asking them directly is considered an “unnatural” link building practice? Social media can help. Social media enables you to present your content in front of the right people, who could be influenced to link to it should it be worthy of linking to. These people will spread your content among others and increase your reach.
3) Amplification of content
You can write all the excellent content you’d like to however, it will not get much traction without amplification. Email marketing is great method to boost content but it’s only going to reach those in your list of marketing contacts. The possibility of reaching new audiences is via social media. When you share your content, the people who follow you will also spread it to their networks if they find it useful. These people will then share it with their following which will increase the reach of your content. You will also gain relevant traffic as well as inbound linking as well as social signals and brand awareness All of which are used by search engines to make assessment of quality.
content amplification lifecycle
4.) Brand Communication and Awareness
Search engines will use your brand’s name and reputation to determine the credibility of your website and how trustworthy it should be when they rank it in their algorithms. Social media aids in building an image for your business and also boosts your content. This is what Google calls co-citation. These co-citations are built through social media , which can help improve Google’s credibility and aid in brand-name searches.
5) Social Indexing
Search engines have been indexing social media sites since a while and this means that they appear on the search results pages. This allows your company to show up in search results that include branded search queries that are not limited to just your company website. But it gets even better than that. Individual Tweets from Twitter were initially indexed and Banker-fo.com/5-reasons-social-media-is-essential-for-seo-3/ included in search results too which gave another means to ensure your content’s ranking in search. It was temporary, however, and Google removed it after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.